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This is the Hirsch building at Leidseplein in Amsterdam. It's one of Amsterdam's landmarks if you ask me but it's been kinda hidden for years due to reconstruction work.
Today Apple opened an official Apple Store in it, next to a Mini (the car) store. Finally some classy new stores that are not clothing shops or warehouses. The location of this new Apple Store couldn't be any better for me as it's a 5 minute walk from where I live. (DANGER! DANGER!)
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I honestly wasn't expecting much of a line-up but when I got there... Oh-My-God! The line-up went all the way around the corner towards the entrance of the Vondelpark!
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A few minutes before 10AM the 300 people Apple crew gathered behind the door to welcome the first customers.
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Almost.
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The crew counting down from 10 to 1...
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And there the doors swing open.
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This gentleman was the first customer. Backpack with sleeping bag on his bag and all... Rumour has it that he is actually German and tries to be the first customer where ever in Europe a new Apple Store is being opened!
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On the other side of the building there was a lonely guard. I think he had a great time not having to do anything else but standing there ;-)
The back of the line-up 45 minutes after the opening...
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When I came home there was a beautiful little creature sitting in my garden.
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These are the tickets for tomorrow's concert I'm going to with Nancy, Mic and Ruud.
RAMM! STEIN!
